Dior and A24 have introduced a two-year inventive partnership spanning movie, theater and stay occasions, with the collaboration launched via a playful marketing campaign video starring Sabrina Carpenter, Josh O’Connor and Drew Starkey as actors auditioning to play Dior inventive director Jonathan Anderson. The partnership can even make New York’s historic Cherry Lane Theatre its first main house, bringing vogue and efficiency collectively via a sequence of inventive tasks.
The announcement arrives as Dior continues to broaden its relationship with the broader inventive world below Anderson, who turned the home’s inventive director final 12 months. For A24, the partnership extends the corporate’s involvement with Cherry Lane Theatre whereas opening one other avenue for its work throughout movie, stay efficiency and rising expertise. Collectively, Dior and A24 are positioning the partnership round artists and storytelling quite than typical vogue product placement.
Sabrina Carpenter Performs Jonathan Anderson
The partnership was introduced with a marketing campaign movie directed by Aidan Zamiri, identified for his work on “The Second.” Within the video, Carpenter, O’Connor, Starkey, Camille Cottin and Sophie Wilde all try to embody Anderson as they put together for an imagined audition to play the designer.
Carpenter takes a very playful strategy to the position, learning Anderson’s mannerisms and joking about his behavior of tightening his jaw. O’Connor, in the meantime, asks questions concerning the designer’s “soul” as he tries to know the way to strategy the character. Anderson himself additionally seems within the movie, taking part in himself because the actors try to seize his character.
The weird marketing campaign units the tone for the broader collaboration, which Dior and A24 describe as a inventive partnership bringing collectively movie, vogue and theater.
Cherry Lane Theatre Opens the Collaboration
The primary main undertaking will happen at Cherry Lane Theatre in New York, the place the partnership will formally launch with a one-night-only efficiency of “Each Ends.” The occasion coincides with the primary anniversary of the theater’s reopening after A24 and Taurus Funding Holdings acquired the historic venue in 2023.
Written by Justin Vivian Bond and produced and directed by Zack Winokur, “Each Ends” is impressed by Edna St. Vincent Millay, the poet and playwright who was one among Cherry Lane Theatre’s co-founders. Anderson has designed the costumes for the manufacturing, extending his position at Dior right into a stay theatrical setting.
Justin Vivian Bond will put on an archival garment by Paul Poiret through the efficiency. The selection has an extra connection to Anderson’s work, as Poiret’s designs impressed parts of Dior’s Fall/Winter 2026 assortment.
A Partnership Constructed Round Artists
Past the opening efficiency, Dior and A24 will work collectively on a wider slate of movie and stay programming. The businesses plan to help each established and rising inventive expertise whereas additionally creating alternatives for college students to interact with movie and theater.
The collaboration displays a rising relationship between vogue and leisure, however its focus seems broader than placing luxurious clothes into motion pictures or dressing celebrities for main occasions. Anderson has emphasised the inventive prospects that may emerge when totally different inventive worlds are positioned alongside each other.
“There’s one thing thrilling about placing two creatively pushed worlds aspect by aspect, you begin to see what they pull out of one another that neither may’ve discovered alone,” Anderson mentioned in a press release. “That’s the place the fascinating stuff occurs.”
Jonathan Anderson’s Movie Connection
The Dior and A24 partnership additionally builds on Anderson’s current work in cinema. The designer has maintained a longstanding inventive relationship with filmmaker Luca Guadagnino, together with his costume design work on the director’s 2024 movie “Queer.”
Anderson additionally just lately designed costumes for Guadagnino’s “Synthetic,” an upcoming biopic about OpenAI CEO Sam Altman starring Andrew Garfield. The movie is scheduled for a U.S. theatrical launch in December, including one other main movie undertaking to Anderson’s rising physique of labor exterior conventional vogue.
Dior and A24 Look Past the Marketing campaign
The marketing campaign starring Carpenter might have offered the partnership with its most instantly recognizable introduction, however the collaboration is designed to proceed nicely past the announcement movie. With Cherry Lane Theatre as its first inventive base, Dior and A24 will develop tasks throughout movie, theater and stay occasions over the subsequent two years.
For Dior, the partnership offers Anderson one other platform to discover the connection between vogue and storytelling. For A24, it brings a serious luxurious home into the inventive ecosystem surrounding its theater and leisure tasks. The result’s a collaboration that locations artists, efficiency and cultural trade on the heart, with the primary chapter starting at Cherry Lane Theatre.
Featured picture: Olimpia Taliani de Marchio for Dior
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