Donatella Versace to Launch New Model with Revolve Group

Donatella Versace is launching a brand new style and wonder model with Revolve Group, marking the designer’s return to a artistic management function after stepping down as Versace’s chief artistic officer in 2025. The unbiased enterprise, which is anticipated to introduce its first merchandise in 2027, will mix Versace’s artistic path and cultural affect with Revolve’s digital retail platform and world attain.

The announcement comes as Versace begins a brand new chapter exterior the Italian style home she led creatively for almost three many years. Donatella will function chief artistic officer of the brand new enterprise, which can initially launch throughout the USA, Latin America, Asia-Pacific and the Center East.

Donatella Versace Returns to Artistic Path

Beneath the brand new settlement, Donatella will function chief artistic officer of the unbiased enterprise, which can cowl each style and wonder. In accordance with the announcement, the corporate is being developed round the best way a youthful era discovers fashion, experiences tradition, retailers, shares and connects.

“I imagine creativity needs to be fearless, inclusive and alive on the earth,” Donatella stated within the announcement. “I’ve all the time been impressed by the subsequent era, in music, movie, artwork and, in fact, style.”

She added that the partnership offers her the liberty to speak with that viewers “in a very new and private manner” by way of style and wonder.

The announcement marks a brand new section for the designer after her departure from Versace’s artistic management. She was subsequently named chief model ambassador of the Italian style home. The place allowed her to stay linked to the model she helped form for nearly 30 years.

Revolve Group Is Constructing the Enterprise with Her

For Revolve Group, the partnership brings considered one of style’s most recognizable artistic figures right into a enterprise that has been constructed round digital retail and cultural affect.

Based in 2003 by Michael Mente and Mike Karanikolas, Revolve Group operates REVOLVE and FWRD, providing style, footwear, equipment and wonder merchandise from established and rising manufacturers. The corporate has more and more expanded its enterprise past conventional on-line retail by way of collaborations, leisure and new model ventures.

“Donatella is among the defining artistic voices of our time,” Mente, co-founder and co-CEO of Revolve Group, stated. “This partnership offers that imaginative and prescient a wholly new platform and the liberty to construct one thing from the bottom up.”

Karanikolas stated the corporate’s know-how, infrastructure and world attain, mixed with Donatella’s artistic authority, may enable the enterprise to develop a particular enterprise over the long run.

Raissa Gerona, Revolve Group’s president of brand name and partnerships, additionally pointed to Donatella’s reference to youthful audiences as a significant purpose for the partnership.

“Donatella has a unprecedented intuition for what the subsequent era desires and an unmatched means to attach style with tradition,” Gerona stated.

The First Merchandise Are Coming in 2027

Though the brand new model doesn’t but have a reputation, the businesses have confirmed that the primary merchandise are anticipated in 2027, with magnificence among the many preliminary classes. Vogue can even be a part of the enterprise, though particular collections and product particulars haven’t but been disclosed.

The enterprise will mix Donatella’s artistic path and cultural affect with Revolve Group’s know-how, shopper intelligence, working platform and direct relationship with hundreds of thousands of customers.

The businesses are additionally promising a broader digital and cultural expertise quite than a enterprise targeted solely on promoting merchandise. Revolve stated the ambition is to create a digital-first world that individuals can take part in quite than merely store from.

Donatella’s Affect Extends Past Vogue

The transfer comes as Donatella stays one of the crucial recognizable figures in up to date style and common tradition. With greater than 12 million Instagram followers, she has maintained a considerable viewers properly past the standard luxury-fashion trade.

Her affect has additionally continued by way of celeb style. Zendaya lately wore a 2016 Atelier Versace design throughout the promotional circuit for “Spider-Man: Model New Day,” whereas Miley Cyrus wore a 2015 Atelier Versace gown for her Hollywood Stroll of Fame ceremony. Jennifer Lopez has additionally returned to the Versace archive, carrying a 2004 Atelier Versace design on the premiere of “Workplace Romance.”

Donatella’s connection to leisure has prolonged to movie as properly. She appeared in “The Satan Wears Prada 2,” a cameo that connects her to the style world portrayed by the unique 2006 movie.

A New Chapter After Versace

The announcement arrives throughout a significant transition for the Versace style home itself. Prada Group acquired Versace in 2025 in a deal valued at roughly €1.25 billion (roughly $1.5 billion), following its earlier possession below Capri Holdings.

Pieter Mulier was subsequently appointed Versace’s artistic director and is anticipated to current his first assortment for the home early subsequent yr. Donatella’s new enterprise will subsequently develop individually from the style home that bears her household title.

For Donatella, the brand new enterprise gives a possibility to construct one thing from the bottom up whereas persevering with to work throughout style, magnificence, music, leisure and common tradition.

“I imagine creativity needs to be fearless, inclusive and alive on the earth,” she stated. “This partnership offers me the liberty to talk to that era in a very new and private manner, by way of magnificence and style.”

Featured picture: Yulia Gorbachenko/Courtesy of Revolve Group

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