Prada has unveiled its Vacation 2026 Marketing campaign, titled “Drawing Prada,” bringing collectively Hollywood expertise, conventional animation, and eccentric winter landscapes for its newest festive undertaking. Starring Maya Hawke, Sadie Sink, Kelvin Harrison Jr., Chen Haoyu, and Luther Ford, the marketing campaign combines live-action images with hand-drawn illustrations, creating a visible world impressed by basic animated movies and childhood storybooks.
Conceived underneath the artistic course of Miuccia Prada and Raf Simons, the marketing campaign locations craftsmanship and storytelling on the middle of its vacation presentation. Photographer and filmmaker Glen Luchford captures the actors inside illustrated environments developed by veteran animator John Pomeroy and his group. Via a sequence of marketing campaign pictures and quick movies, Prada explores a playful strategy to luxurious promoting that attracts on the enduring attraction of conventional animation.
John Pomeroy Leads the Hand-Drawn Animation
A defining characteristic of Prada’s Vacation 2026 Marketing campaign is its use of conventional illustration to construct the environments surrounding its forged. Pomeroy, whose animation credit embrace Disney’s “Pocahontas” and “Fantasia 2000,“ leads the group liable for bringing the marketing campaign’s fictional landscapes and animal characters to life.
The ensuing imagery combines snowy forests, fantastical creatures, and festive scenes with up to date style images. Quite than putting the actors towards typical studio backdrops, Prada integrates them into illustrated settings that evoke the ambiance of a basic animated characteristic.
A number of scenes introduce playful interactions between the forged and their animated environment. In a single picture, Sadie Sink encounters mice making an attempt to hold away a polka-dot Prada idler, whereas one other options Maya Hawke alongside an illustrated fox in a snowy panorama. These particulars give the marketing campaign a story high quality, permitting the home’s footwear and equipment to develop into a part of the unfolding story.
Maya Hawke and Sadie Sink Headline the Marketing campaign
Hawke and Sink lead an ensemble that additionally consists of Harrison Jr., Haoyu, and Ford. The actors seem throughout a set of nonetheless pictures and short-form footage, every set throughout the marketing campaign’s hand-illustrated winter world.
Luchford, who has labored with Prada because the Nineties, pictures the forged with cautious consideration to lighting, perspective, and composition. His pictures are designed to enhance the illustrated environments, permitting the live-action figures and drawn characters to occupy the identical visible area.
The mix creates a particular distinction between the realism of the images and the imaginative high quality of the animation. As a substitute of relying solely on product-focused imagery, the marketing campaign makes use of particular person scenes to determine character and ambiance, presenting Prada’s vacation providing by way of a cinematic narrative.
The quick movie extends this strategy, introducing animated animals and different whimsical particulars across the forged’s clothes and accessories. The motion provides one other dimension to the illustrated settings, reinforcing the marketing campaign’s connection to conventional animated storytelling.
Prada Highlights the Worth of Conventional Craftsmanship
Past its festive theme, “Drawing Prada” emphasizes the artistic course of behind the completed marketing campaign. In behind-the-scenes footage launched by the home, viewers can see components of the event course of, together with storyboarding and the creation of illustrated backgrounds and characters.
Pomeroy has highlighted the significance of sustaining conventional animation methods, pointing to the worth of human involvement in handcrafted work. His contribution provides the undertaking a direct connection to an animation custom constructed on drawing, inventive interpretation, and painstaking consideration to element.
The choice comes as style and promoting manufacturers more and more experiment with generative synthetic intelligence in picture and video manufacturing. In opposition to this backdrop, Prada’s use of hand-drawn animation provides a special strategy to visible storytelling, foregrounding the work of artists fairly than relying solely on automated digital imagery.
The marketing campaign’s nostalgic aesthetic additionally aligns with its seasonal theme. Its illustrated animals, snowy landscapes, and playful encounters recall acquainted components of vacation leisure whereas sustaining the up to date visible language related to Prada.
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A Continuation of Prada’s Cinematic Vacation Storytelling
The Vacation 2026 undertaking builds on Prada’s established curiosity in cinema and narrative-driven campaigns. Hawke additionally appeared in the home’s earlier vacation marketing campaign, “A Winter’s Story,” photographed by Luchford. The newest launch develops that connection by putting conventional animation on the middle of its visible idea.
With Miuccia Prada and Raf Simons guiding the artistic course, “Drawing Prada” brings collectively style images, illustration, and movie to create a cohesive seasonal presentation. Its emphasis on handmade artistry distinguishes it from extra typical vacation campaigns, whereas the recognizable forged provides a up to date leisure dimension.
Prada’s Vacation 2026 Marketing campaign is introduced by way of nonetheless imagery, quick movies, and behind-the-scenes footage, extending the undertaking past a normal promoting rollout. By combining established animation methods with luxurious style, the home provides a festive narrative that celebrates each its merchandise and the artistic labor behind the photographs.
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See extra photographs from Prada’s Vacation 2026 marketing campaign…
Featured picture: Glen Luchford
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